Yasso Frozen Greek Yogurt Brand History -


become young
athletes and
fast friends.

Amanda and Drew’s story began as many great stories do, in a kindergarten classroom probably during snack time. It was the Fall of ’91 in Easton, MA when the two became close friends and bonded over their love of sports. Dedication, hustle and a competitive spirit throughout their school years landed them both D1 athletic scholarships, with Amanda playing soccer and Drew running track.

Next Up: 2009


hunger strikes.
an idea is born.

As athletes, Amanda and Drew paid close attention to nutrition. But while many aisles in the grocery store were stocked with better-for-you options, ice cream was seriously lacking. You could either save calories by sacrificing taste or reach for the super-premium options that offered little-to-no nutritional value. Not very cool. So, Amanda and Drew took this as a challenge and tackled this problem head-on by going to ice cream camp (yup, really). It was there where a simple yet revolutionary idea first took shape: frozen Greek yogurt.

Next Up: 2014


the dessert

Yasso was the first frozen Greek yogurt and people couldn’t get enough of it. So with the first products on the shelves, Amanda and Drew bought an old ice cream truck and toured the country to hand out samples. After getting fans’ feedback, Amanda and Drew quickly expanded their fruit flavor lineup to include classic ice-cream parlor indulgences. Today Yasso offers 16 delectable varieties of stick bars, and thanks to a competitive spirit and uncompromising drive to change the game, Yasso continues to leapfrog legacy brands up the list of top desserts.

Next Up: Today


the future
is bright.
grab a spoon.

This year marks the most exciting year yet in the Yasso dessert rebellion, with eight game-changing pints and four new novelties coming to freezers across the country. And as we continue to change the dessert game, we’ve set our sights on changing our communities. With the launch of the Game On! Foundation, Amanda and Drew are going back to their roots and helping others crush their goals and find their own inner health rebel, too. From kindergarten mischief to ice cream school misfits, Amanda and Drew are not only making dessert better, they’re making their community stronger, too. Is there anything frozen Greek yogurt can’t do?

our foundation button arrow