our story begins...
classmates become young athletes and fast friends
Amanda and Drew’s story began as many great stories do, in a kindergarten classroom probably during snack time. It was the Fall of ’91 in Easton, MA when the two became close friends and bonded over their love of sports. Dedication, hustle and a competitive spirit throughout their school years landed them both D1 athletic scholarships, with Amanda playing soccer and Drew running track.
hunger strikes and an idea is born
As athletes, Amanda and Drew paid close attention to nutrition. But while many aisles in the grocery store were stocked with better-for-you options, ice cream was seriously lacking. You could either save calories by sacrificing taste or reach for the super-premium options that offered little-to-no nutritional value. Not very cool. So, Amanda and Drew took this as a challenge and tackled this problem head-on by going to ice cream camp (yup, really). It was there where a simple yet revolutionary idea first took shape: frozen Greek yogurt.
changing the dessert game
Today, Yasso offers 11 flavors of novelty stick bars, four flavors of dipped chocolate bars, three frozen Greek yogurt sandwiches, and brand new Yasso Poppables, all of which can be found at grocery and club stores nationwide. And thanks to an uncompromising drive to change the game, Yasso continues to leapfrog legacy brands.
the future is bright
While we’ll never stop innovating products that deliver great taste and nutrition, we’re also hard at work bettering our communities. Our Yasso Game On! Foundation inspires health and wellness in people of all ages, providing resources to organizations and communities in need.
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