introducing birthday cake bars shop now

our story begins...

  • 1991
    classmates become young athletes and fast friends

    classmates become young athletes and fast friends

    Amanda and Drew’s story began as many great stories do, in a kindergarten classroom probably during snack time. It was the Fall of ’91 in Easton, MA when the two became close friends and bonded over their love of sports. Dedication, hustle and a competitive spirit throughout their school years landed them both D1 athletic scholarships, with Amanda playing soccer and Drew running track.

  • 2009
    hunger strikes and an idea is born

    hunger strikes and an idea is born

    As athletes, Amanda and Drew paid close attention to nutrition. But while many aisles in the grocery store were stocked with better-for-you options, ice cream was seriously lacking. You could either save calories by sacrificing taste or reach for the super-premium options that offered little-to-no nutritional value. Not very cool. So, Amanda and Drew took this as a challenge and tackled this problem head-on by going to ice cream camp (yup, really). It was there where a simple yet revolutionary idea first took shape: frozen Greek yogurt.

  • 2014
    changing the dessert game

    changing the dessert game

    Today Yasso offers over 18 delectable varieties of stick bars available in grocery stores across the country, plus an array of limited-edition seasonal flavors, and thanks to an uncompromising drive to change the game, Yasso continues to leapfrog legacy brands up the list of top desserts.

  • Today
    the future is bright

    the future is bright

    We’ll never stop innovating products that marry out of this world flavor with sensible nutrition. But we’ve also taken on a new challenge. With the launch of the Game On! Foundation, Amanda and Drew are going back to their roots and helping others crush their goals and find their own inner health rebel. From kindergarten mischief to ice cream school misfits, Amanda and Drew are not only making dessert better, they’re making their community stronger, too.