Issues we're tackling

Less than 5% of adults participate in 30 minutes of daily physical activity

Source Robert Wood Johnson Foundation, June 2015 (SFIA NHTF Day 2016)

Children from low income households are half as likely to play team sports than children from households earning at least $100K

Source Sports & Fitness Industry Association and the Aspen Institute

The average cost per family for participation in youth sports is $671 per year

Source GlobalSport Matters

Only 6 states nationwide require physical education in every grade from K-12

Source National Association for Sport and Physical Education & American Heart Association, (2012) Shape of the Nation Report

2019 Goals

Provide over 300,000 pieces of new sporting equipment to programs in need, with a focus on underserved communities

Significantly increase access to play for over 85,000 kids

Reduce Financial Burden for low income households and provide access to sports for in need families

INSPIRE 6 MILLION MINUTES of movement in adults, cultivating their inner health rebel through Game On! events and challenges

Nominate a Game On! Hero!

Do you know someone in your community who goes above and beyond to better the lives of others through health and wellness? But perhaps doesn’t get the recognition they deserve? This could be your favorite coach, your best friend who never misses rooting you on at a game, or the pal who pushes you to try something outside of your comfort zone.

Nominate them as a Game On! hero and not only could you both win a year’s supply of Yasso, but they could be rewarded with the resources they need to tackle their next challenge!

Nomination Form

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Game On, Summer 2019!

Look out, New England! The Yasso Game On! Foundation will be hitting the road to help people of all ages slam dunk excuses and hit their afternoon slump out of the park with some friendly competition, sweat, and hustle! Rewarded with a delicious Yasso bar, of course. Stay tuned for updates on local events taking place in the coming months.

Interested in requesting an HQ visit or having Yasso sponsor your own 2019 fitness goals? Email us at

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