We've Officially Raised the Dessert Bar! -

We’ve Officially Raised the Dessert Bar!

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By Co-Founders + OG Dessert Disruptors, Amanda & Drew

It was 2011 when we introduced the very first Yasso stick bars in Blueberry, Raspberry and Strawberry. A nod to the popular traditional yogurt flavors at the time, our inaugural fruit bars were on shelves in freezers nationwide and fans were in love. Thanks to our obsession with bringing the best of both worlds to dessert and after countless rounds of testing with family and friends (we apologize for some of our, err, earliest samples), we had cracked the creamy, delicious, low calorie code and delivered what no one thought possible at the time: frozen Greek yogurt.

We hit the road in a re-furbished ice cream truck and started passing out Yasso at community events and road races. The feedback was resoundingly positive but one question became too common to overlook: “Do you have chocolate or vanilla?” Our fans wanted something that would replicate their favorite nostalgic ice cream shop scoops and lucky for them, we were eager for the challenge.

In 2013 we pivoted our innovation to focus on ice cream-centric flavors. Not to abandon our fruit roots, but to deliver a dessert that would rival the current offerings on shelves, better for you than the iconic indulgent brands and way tastier than old school diet desserts.

Then came the mouth-watering fun. We introduced Vanilla Bean, Chocolate Fudge, Mint Chocolate Chip, Chocolate Chip Cookie Dough, Sea Salt Caramel and Coffee Chocolate Chip, followed in years after by Chocolate Chip, Cookies n’ Cream, S’mores, Black Raspberry Chip and Toffee Caramel Chocolate Chip. But we didn’t sacrifice nutritionals for flavor. All bars packed 5 grams of protein and 80-130 calories, free of high intensity sweeteners.

We’ll never stop raising the dessert bar and bringing the fun back to the freezer aisle. That’s why we’re thrilled to announce four new stick bar flavors hitting shelves this February that will stick it to the dessert imposters and delight your taste buds: Look out for Pistachio Brittle, Fudge Brownie, Chocolate Peanut Butter Chip and Coconut Caramel Chocolate Chip and find a store near you to stock up!

If you’re among the first to snag one of these beauty boxes on shelves, be sure to share tagging @yasso and using the hashtag #yasso!