Celebrating National Frozen Yogurt Day, the Yasso Way! -

Celebrating National Frozen Yogurt Day, the Yasso Way!

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By Co-Founders + OG Dessert Disruptors, Amanda & Drew

Today marks one of our favorite days of the year, it’s National Frozen Yogurt Day! We owe a great deal to frozen yogurt – frozen Greek yogurt, to be exact. It’s what makes every bite of Yasso so creamy and out of this world delicious. We’ve got high standards here at Yasso so today (and every day) we’re putting froyo to the test!

Frozen Greek Yogurt vs. Ice Cream Imposters

Let’s start by saying we love ice cream – and all the chunks, chips, swirls and sprinkles that come with it. So much so that we want to be able to enjoy it every day. That’s what inspired us to start Yasso. To find a middle ground between the insanely indulgent brands and the lackluster tasting ice cream imposters. We firmly believe dessert should taste great, but can have superb nutrition, too. That’s where the frozen Greek yogurt comes in. We’re able to achieve the smooth, velvety texture of ice cream, with less fat and sugar and more protein. That’s what we call the best of both worlds.

And we’re not compromising our standards to do it. We use only quality ingredients like real Greek yogurt, rBST-free milk and no high intensity sweeteners like erythritol.

We know what you’re probably thinking – what the *bleep* is erythritol? Erythritol is a sugar alcohol that looks and tastes like sugar but has almost no calories. That’s why many “healthy” ice cream options use it in their products. But according to recent studies, not only is Erythritol difficult to pronounce, it’s even tougher on your body. So, yeah. No thanks.

When it comes to taste, we don’t want to brag, but you can call us the flavor masters. So go ahead, rip open a box, flip a lid, and celebrate National Frozen Yogurt Day with us!

Bravo, frozen Greek yogurt. Bravo.