New York City Loves Yasso

February 21, 2019

Here at Yasso, we’ve embraced competition since we launched in 2011 and have been heating up the frozen aisle ever since. So when we heard there were some new “pops” on the block, we couldn’t pass up the opportunity to put our bars…and pints…where (y)our mouth is. We hit the streets outside Grand Central Terminal on Valentine’s Day and captured the reactions of some of the toughest dessert critics…New Yorkers. Curious to hear what they thought? Check out the video above.